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Big 5 Sporting Goods kicks off with ribbon cutting
BARSTOW • Big 5 Sporting Goods opened its doors in Barstow at 6 p.m., Thursday.
The deal to bring the retailer to 1312 East Main Street, its first ever Barstow location, was announced Aug. 15.
“I think it’s wonderful,” Mayor Julie Hackbarth-McIntyre said moments before Thursday’s ribbon-cutting ceremony. “The first of many things to come.”
Big 5 District Manager Sandra Adkins, who now will oversee 11 stores throughout the High Desert and Inland Empire, called the retailer “the small town store.”
“It’s local,” Adkins said. “We cater to kids, your weekend warrior types.”
However, Hackbarth-McIntyre said efforts to secure Big 5 were focused on how small Barstow isn’t.
Assistant City Manager Oliver Chi previously said that 60,000 people call the area home when accounting for unincorporated areas, the two nearby military bases and those within a 20-minute drive.
Further, an estimated 60 million people per year drive through town, according to Chi.
Hackbarth-McIntyre said determining that larger population has since proven helpful to marketing.
The store is larger as well.
At 14,250 square feet, Adkins estimated that the store was twice the size of Apple Valley’s and three times the size of Victorville’s.
Approximately 25 employees are on staff, according to Store Manager Jennifer Reinbolz. She believed they were all local with the exception of managers. The store promotes from within.
“I think it’s a great thing for this locale,” said Newberry Springs resident Ricardo Navarro. He felt growth in Barstow could only help outlying areas.
“It’s a process,” he said. “It’s a beginning.”
A grand opening for Big 5 is set for Oct. 3 and will include three days of giveaways to the first 100 customers, sale prices, free raffles and an “enter-to-win promotion.”
Normal Big 5 store hours are: 10 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 9 p.m. on Saturdays and 10 a.m. to 7 p.m. on Sundays.
Shea Johnson may be reached at (760) 256-4126 or at SJohnson@DesertDispatch.com.