A good, old-fashioned advertising war has erupted between California and Nevada. At issue is which venue is more business-friendly.


Nevada says it's more business friendly because it has no corporate income tax, no personal income tax and its worker compensation fees are much lower.


California says it's more business friendly because, well, because California has a lot of consumers and nice weather.


Nevada's campaign is the latest in a series run by bordering states to lure dissatisfied California businesses to greener pastures. Paid for by the Nevada Development Authority, the TV, radio and print ads ridicule California. One ad asks: "California will be more pro-business …when?" and shows a picture of a pig with wings.


That apparently was the last straw for Assemblyman Jose Solorio, D-Anaheim, who told us the Nevada ads were "over the top and offensive." In retaliation, he launched a website and ad campaign paid for by his reelection campaign to defend the Golden State's honor, such as it is.


"What happens in Vegas stays in Vegas," one pro-California ad says, capitalizing on another widely seen Las Vegas promotion, "but what happens in California makes the world go round."


It strikes us that Nevadans stress dollars and sense. The California retort resorts to feelings. Rather than point out that Nevada's unemployment is even higher and its housing markets even more devastated than California's, Mr. Solorio's ad falls back on "devoted Californians ... voic(ing) their state pride. . ."


Mr. Solorio is offended by Nevadans' negative approach. Should we be offended that he holds himself up to be "one of the Legislature's pro-jobs, pro-business Democrats?"


Assemblyman Solorio voted in January along with every legislative Democrat, including whatever other "pro-job, pro-business" members of their party there may be, to impose California's highest-ever tax increase, $12.5 billion in income, sales and car taxes. Four months later, Mr. Solorio told us he voted for ballot measures to impose a $16 billion extension of the same taxes, but was out-voted by Californians.


Rather than promote feel-good advertisements dodging the issue, Mr. Solorio ought to vote to undo the damage already inflicted on California's battered businesses.